Earthwing Skateboards NYC

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They have a few slogans in use at Earthwing Skateboards in Brooklyn New York, and one of them is “You deserve more”. Well, we thought this time maybe its time someone said that to them, so we did.

Earthwing is a killer skateboard company, building some of the fastest, well built longboards in the business, and at the same time maintaining a seeming lockdown on the slide skating scene. Through years of hard work, and explicit attention paid to both the detail that goes into their products and the riders who use them, Earthwing has built a loyal following of riders and a reputation amongst their competition as an innovative brand. Their designs in both longboard skate decks and wheels have heavily influenced some of the best known brands in the industry, and resulted in one of the most in demand but hard to get brands out there. Rolling out only a handful of products in each production run, their product is swarmed upon by riders and skate shops alike. Needless to say, we were insanely stoked to have the opportunity to work with this company.

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For years, Brian Petrie, the sole owner and operator of Earthwing, has maintained his online presence via a blogger site. As his company has matured, so too he felt it was high time to let that show in the Earthwing website. Brian had a vision of what he wanted for his online image, and we had just the right mix of tools to bring that vision to life.

What we did:

  • Established a website design that expressed the vision presented by Earthwing while at the same time complimenting the look and feel of the brand.
  • Built an online blog to communicate past and current news with the Earthwing community.
  • Created an online product listing complete with the ability to purchase product directly from Earthwing online.
  • Created an Earthwing team profiles section, an events section and multimedia content library for the site.
  • created a friendship for a very very long time...


Check out the before and after shots of the earthwing site, then visit them live by clicking here.

Posted by Frank Collins Mar 15, 2010