When we started building our business model for DangerDynamite!, we quickly came to the realization that our services, being largly digital, are not confined to local businesses.  As well, we also discovered the relative comfort and relaxaed tone that comes with discussing projects amoungst each other, and with clients, over a cup of coffee at the corner coffee house or bistro.  When we began wieghing the pros and cons of having a centralized physical office, the pros lit was looking rather dismal.  We are digital media in a virtual world, lets keep it that way.

As our group of awesome creative minds becomes ever more global, the need of a centralized office simply is not there.  Not to mention the cost savings we can pass along to our customers and the time and energy saved on cummute time, a virtual office works extremely well.  We let our creativity and attention to detail speak for our business instead of a facny office nobody visits. Being virtual also helps us, as a business and as individuals, to reduce our carbon footprint and achive our sustainability goals.

Wikipedia has a little to say on the history of the Vitual Office Concept:

"The virtual office idea concept comes from the convergence of technological innovation and the Information Age. The concept has roots in the Industrial Revolution, where parallels to current work styles, specifically working from home, have been drawn. The term was first used in a 1983 airline in-flight magazine article about portable computing. The virtual office concept is an evolution of the executive suites industry. However, the inflexibility of an executive suite lease doesn’t work for many business models and helped spur the virtual office concept. The virtual office was originally created by Alf Moufarrige the founder of Servcorp in 1990. The phrase "everything but the office" was used to describe the concept. He discovered that the infrastructure required for supporting serviced offices had far more capacity than was required for the floor space limitations in an office floor. He started distributing these services to people working from home."

Not only have we placed ourselves squarely "outside the box" when it comes to our business model, we apply the same innovative approach to our designs.