Social Media is where the conversation is.
Spoken words. Written letters. Radio and the telephone. Email and instant messaging. Social Media is the next step in the evolution of communication.

Welcome to the information age. For much of the last century we have been witness to the most rapid growth in communication and media ever seen in human history. In the last few years, social networks have been at the forefront of that communication explosion, changing how we communicate with one another and how information and ideas are spread. 15 years ago websites were the vanguard of communication for businesses communicating digitally on the internet. Today, social media is not only the primary source of online communication, it is integral in how we communicate as a civilization.

Listening

Pay attention! Hearing what’s being said about your brand or company is important to developing a strong social media strategy.

Strategy

This is not one size fits all. Understanding what your target audience wants and where they’re most active will provide direction for making the most impact.

Social Posting

The dirty work. Scheduling posts for when they’re most effective, as well as engaging with your community of potential clients to keep the conversation going.

Analytics

Know whether or not your campaigns hit the mark, and ensure that you’re getting the most out of your precious time and marketing dollars.
LISTENING
Everyone wants to be heard.

As with any relationship, listening is a key part to the communication stream between you and your audience. In order to keep your content fresh and your business competitive, listening to the conversation is the first step in understanding important stakeholders and moving on potential opportunities.

- Research your industry and best practices
- Gather feedback from current strategies
- Understand the target audience and what drives them

/LISTENING
/STRATEGY
STRATEGY
A clear understanding of direction.

Unfortunately what works for one company might not work for another. A good social media strategy should be tailored to each individual company, campaign, and audience. Like a bespoke suit, trying to fit into a strategy that wasn’t made for you can look clumsy and unpolished.

- Create/optimize social media platforms
- Understanding talking points for company and industry
- Brand positioning

SOCIAL POSTING
Communicate with your audience.

Once your goals are defined and the strategy ironed out, it’s time to get out there and begin delivering content. Making sure that posts are delivered at the most effective times will help increase engagement and social reach, with conversation and crisis management being important tools for your social media execution.

- Targeted, thoughtful, and informative daily content
- Responding to incoming inquiries, questions, and concerns
- Problem solving and outreach

/SOCIAL POSTING
/ANALYTICS
ANALYTICS
Measure the results.

You wouldn’t keep putting a product on your shelves that nobody wants, and the same rule applies to your social media strategy. It’s important to understand the effects of your efforts, which is where detailed reporting can help you tailor your future campaigns to have an even bigger impact on your target audience.

- Monitor your online profiles with daily/weekly/monthly reporting
- Learn what resonates with your audience
- Identify the biggest influences in your industry

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