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Making Twitter time efficient We hear it every day when talking with business owners, social media like twitter simply takes too much time and attention.  What many businesses fail to recognize is social media doesn't need to be the all consuming vortex of time many label it as.  Twitter, which tends to contain real time and frequent interactions, often is the hardest for businesses to embrace.  This needn't be the case.   While Social networks like Facebook, Google+ and LinkedIn are ever evolving and change not just in form but in function, twitter falls into the category of social platforms which remain relatively constant in nature.  Among the many tools we like to encourage busniess owners to leverage for manning social media, one of the most effective for Twitter is the combination of the lists function within twitter itself and the populate tool Hootsuite.  While we are here ot help with things like Social Media Management, it is important for you and your busines for you to have your ifnger on the pulse of your social media itendity. Of course, getting set up is a big part of the battle, but we are here to help: 1. Creating and organizing twi...
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Like the thousands of other small businesses around us, we work hard to find efficiencies and value in the tools and products we use. As a technology company, we've come across several products that we use daily that simplify our operations, streamline our workflows and just generally make our lives easier. To celebrate small business week, and because we love to share, Here's a list of our 8 favorites -  Email  Still one of the most fundamental forms of electronic communication, a good email system is a requirement for any business. However, don't let the "old-school" tech providers fool you - this does not require major investment in servers or infrastructure. Services like Gmail are good for the most part, and Google apps for business provide a suite of usable online tools. Microsoft Office365 for example, includes 50GB of storage, multiple access methods (web, mobile, client) and is less than a Starbucks pumpkin spice latte per user. Need a full version of Microsoft Office for workstations throughout your office? Just move on up a plan or two and it's done.  CRM  A CRM (or customer relationship management) system is one of those tools that you don't know...
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Search engines have forever changed the way we find information, and it has similarly revolutionized how we find businesses and the services or products they offer.  As a business, being discovered in a search for what you have to offer, and by your target demographic, means a conversion could occur, search engine success!  So how do we come to understand and embrace this concept of marketing?  Search engine marketing is a very real way of boosting your business or organization to the next level.   Using the power of search, you can significantly increase the visibility of your brand with a relevant and targeted demographic, showing up to not only users who are interested in your product, but more importantly users who are actively seeking out what you have to offer.  Effective search engine marketing not only makes you visible to these users, but also ensures you are one of the first results they see and give the best and most authoritative impression in the process.  Leveraging the power of SEO optimization will serve to increase your search exposure and make your business more competitive in todays increasingly aggressive market. Fuel your marketi...
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I'm beginning to wonder if my children will ever experience movie theatres the way I did. I wonder if they'll pay two times the price of a ticket for two buckets of sugar and a back-row-middle seat at that summer's biggest blockbuster. I wonder if they'll feel the gooey theatre floor, hear the whispering after each trailer and see the movie the way it was mean to be seen - on the big screen. I'm not entirely sure why I care so much about movies and going to the theatre, but I do. When the lights dim and you're only plan for the next two hours is to watch what's about to be presented to you on a screen 80 times your size, something special is going on. I'm also beginning to wonder how my children will experience the internet. Will Facebook still exist? Will tweets still be relevant? Will I still use Google when I forget how to make make spicy enchiladas? I can't and don't know. As the internet grows and online viewing becomes more prevalent, filmmakers will need to adapt. Recently, Steven Spielberg predicted that going to see a movie will be more like going to a play - you'll dress up, go with friends, drink alcohol, and make it more of a "night out". With Galaxy Cinemas recently ...
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