DD Blog

The importance of understanding your target audience.

by | Dec 9, 2015 | Search Engine Optimization (SEO), Social Media Marketing

Web development is an interesting business and many factors can determine the success of your website. In addition to creating solutions and services that help with SEO ranking so that your site will be visible to more people, our firm feels it is important for our clients to understand the target group you want visiting your website and read your content.

Customizing design to match your target audience

Part of accomplishing the task of finding the appropriate target audience means going above and beyond traditional methods of working with keywords and focusing on embedding relative imagery through design. As specialists in professional photography, we know the majority of internet users in Canada tend to spend time using Facebook, Pinterest, Instagram or Snapchat, applications designed to allow people to share images with friends.

These applications have become a way of showing who you are as an individual, it stands to reason that your target audience will likely appreciate images on your website that capture an experience that resonates with them as consumers. As many companies have chosen to use easily recognizable stock images to go with their corporate image, there is an opening for businesses to individualize their site design to match their target audience.

Content is king

It isn’t just Google that has determined that quality content is going to be what they choose to rank more highly when it comes to search results. Consumers have become a bit jaded regarding stock text and imagery that show up online, which can limit their engagement.

Our approach is to work with you to define your target audience completely so that any content that gets created for you is tailored to that group in ways that will provoke both thought and reaction. In a way, you end up with the best of both worlds. Writing that engages your audience and ranks well with all the major search engines.

Speaking of engagement

After your website design strategy is implemented, there is also social media to consider. Just like decades ago when most Canadians spent their time watching television, today, many Canadians spend the bulk of their time on the internet using social media applications. The good news for you is that they are very accessible through social media when you establish a presence and create a program of continuous engagement through either marketing programs or image building. We excel at working with a number of clients to staff their social media postings and program implementation for a wide variety of target audiences.

One thing we have consistently seen is that having specialists that focus on providing support for different target audiences helps you to achieve the results you are seeking on a consistent basis and in a shorter time frame.

So when you sit down to start planning your next website update, consider who it is you want to reach with each page and incorporate this into your online strategy. If you would like consistent, professional, and competitively-priced development and service support that is tailored to your target audience, please contact us. We would love to show you how we can help you reach your goals.