No one can deny that content marketing plays a huge role in the success of businesses these days. Together with social media, it can greatly help you achieve your business goals. Not only is content marketing among the biggest changes we’ve seen in how brands market themselves, but it has also altered the way consumers respond and interact with a company.
But just because content marketing has been around for a while now, it doesn’t mean that everybody has it figured out. In fact, there are some mistakes that many business owners and some marketers commit over and over again and how you can fix them:
Sales Pitches That are Too “Loud”
We get it. You want your content to drive conversions. But the thing is, if your sales pitch dominates the actual content, it can be distracting and can make your content unshareable. Your audience will look elsewhere for more useful and less self-promotional content. Remember to provide your audience with value first. If your content is solid, a hard sales pitch won’t be necessary. It’s best to let your audience come to the conclusion on their own that you can provide them with the solution they need.
If your article is lengthy and has multiple sections, splitting content into a number of pages may be helpful. However, if the split is pointless and you just slice content into pages that aren’t really necessary or useful to your readers, it can feel like clickbait and push your audience to leave your site. This reflects poorly on you. Make sure that you use pagination with care and avoid it unless it’s really necessary.
So you have interesting information that you want to share. The question is – does it belong on your website? If the topic has nothing to do with your website or your industry, that can be quite confusing to your visitors. And even if this particular content attracts traffic, it is unlikely to lead to conversions. Avoid posting irrelevant content. Instead, focus on content that fits your industry perfectly.
If you listen to music or watch videos while browsing other websites, you know how irritating it is when a video suddenly plays somewhere and can’t be located immediately. When your website has hidden autoplay ads, you can expect a higher bounce rate. Even if someone checking your site is there for the content, these ads can easily annoy them, potentially costing you a prospective client.
Ineffective Site Formatting
Don’t forget that when a guest visits your website, the first thing that he or she will notice will be the way your site looks. Even if you have really good content, that won’t matter when your guest leaves because your site is ugly or appears “spammy”. The same goes for how you format videos, texts, and images. If the quality is lacking, it can make your site look unprofessional and users will deem it as such. Your website should also be mobile-friendly as the majority of users go online using their smartphones.
If your content is not working the way you expect it to, ask yourself if you are guilty of any of the above-mentioned mistakes. Take time to reevaluate your content and make sure that every single piece you post has value. If you believe you need help with your content, do not hesitate to reach out to the professionals. Danger Dynamite’s team is ready to create awesome content and make sure that it helps you achieve your business goals.