DD Blog

Change is the only constant.

by | May 17, 2018 | General

Marketing agencies experience ample temptation to switch up their branding and morph into something new. It’s part of constantly being deep in the creative process, always looking for new and exciting ways to communicate a brands message. This creative process applies to our own branding too. We have worked to be mindful with changes we have made as our branding has evolved, and tried hard to think critically about what direction we want to take. That said, there comes a time when we have to own our shit and admit when that direction wasn’t the right fit.

About four years ago we made the choice to switch our colours to blue, take a softer approach to verbiage, and appeal to a more corporate audience. While there were some benefits to this choice, and it undoubtedly helped us appeal to certain prospective clients, it didn’t represent our values. We were doing ourselves a disservice by not being true to who we were — a digital marketing agency that is unapologetically honest about who we are and what we do.

So, its time for a change. Not only are we going back to our roots, but we are bringing in all the amazing attributes we have acquired in the decades we have been at this. As our team continues to grow, we’ve brought a whole lot more awesome to the equation.

Welcome back the edgy, brash, confident, fearless, honest and rebellious voice that is our roots. Welcome anew the fresh, stylish, savvy, youthful, varied, and evolving voice that is our growing team.  We are those people who drop the F bomb in a business meeting and aren’t ashamed we did. We are that ad agency that pushes the envelope of what an audience is comfortable with. We are that group of people who put our money where our mouth is in an effort to fearlessly defend what really matters. We are parents, siblings, spouses, lovers, fighters, artists, free thinkers, misfits, teammates, creatives, sons, daughters, coffee drinkers, box smashers and adventurers.

We’re going to kick some ass, take some names, and get the job done. So, tag along. We promise this is going to be fun.