DD Blog

6 of the Best Social Media Campaigns and Brand Accounts to Watch

by | Sep 28, 2018 | Social Media Marketing

What if one small change could explosively grow your business overnight?

The secret is simple: social media marketing. Unfortunately, many companies don’t know how to use social media in a successful way.

Keep reading to discover the best social media campaigns and what your business can learn from them!

1. Peel

Peel is a company that sells super-thin cellphone cases. After a successful execution of their social media marketing campaign, they became social media superstars.

They basically have a three-part social strategy. First, they utilize vibrant Facebook videos to showcase how well their product works. Second, they make their products pop with beautiful images on Instagram, causing them to stand out in Insta feeds. Lastly, they respond to comments and questions like lightning on social media, ensuring prospective customers feel valued!

2. Social Glims

Social Glims is a company that helps small businesses expand. And they’ve expanded their own brand through some deceptively simple techniques.

Much of their content focuses on marketing tips, meaning that prospective customers will gain knowledge from their posts. Amongst the informational content, they post hilarious images on their social feeds.

Whether it’s to laugh or to learn, consumers quickly discover that Social Glims is offering content that is both relevant and free to everyone reading it!

3. General Electric

General Electric may be the oldest company on this list, but they understand the importance of making their “older” company look like it’s hip enough to hang with the cool kids.

Their strategy is to hire professional filmmakers to record their research exploits in stunning locations such as the “Mouth of Hell” in Nicaragua. Customers come for the beautiful imagery and stay for the thought-provoking research findings!

4. Wayfair

Wayfair is a company that sells furniture of all types. And their social media strategy is clean and simple: they chose to cut out the middleman.

They started out by offering beautiful imagery of their furniture on Instagram. And now, they use Instagram’s built-in shopping features to allow interested customers to shop directly from the app.

Customers follow to see the amazing interior design. Then, with the click-of-a-button, they can see prices and navigate to links, allowing them to buy every piece of furniture they like!

5. I Boom Media

Sometimes, the old tricks are still the best tricks. And that’s the lesson of I Boom Media!

This company uses social media to discuss (appropriately enough) in social media marketing. But there is a secret ingredient to their success: positivity.

Amongst the practical knowledge, they insert genuinely uplifting messages into their feed. Customers walk away feeling empowered and also experiencing gratitude for the company who facilitated this elevated state.

6. Net-A-Porter/MR PORTER

Net-A-Porter and MR PORTER use conventional social media very effectively by highlighting the clothing they sell through absolutely jaw-dropping images and video.

However, they also went and created their own app called The Net Set. The app tells users what various fashion icons are wearing and how they can steal the famous look.

Additionally, the app allows users to keep track of their wish list, and it even makes recommendations based on photos that users upload!

The Best Social Media Campaigns: The Bottom Line

Now you know how the best social media campaigns have achieved their success. But do you know who can help you reach your full potential?

At Danger Dynamite, we specialize in all aspects of analytics, marketing, and social media. To see how we can help your business reach its potential, contact us today!