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4 Tips for More Successful Video Content Marketing

by | Oct 5, 2018 | Blog

Getting started with video content marketing?

Want to make sure you get the best results possible?

Video marketing is a great way to grow your business, build brand awareness, and market your services online. However, it’s important that you go all the way with it and make it as effective as possible. You need to know a few tricks and tips if you want to make sure you’re getting the most from your efforts.

Below are a few important video content marketing tips that will help your campaign be more successful.

1. Get to the Point

One of the main ways you can increase the effectiveness of your video marketing campaign is to make sure your videos attract the attention of viewers right away. People have short attention spans these days, and if you can’t hook them within the first 10 seconds you may lose them.

You also need to make sure your videos are on the shorter side. Don’t drag it out too long. Short-form videos that are around the 2-minute mark are usually the most effective and will get the most engagement.

Make sure that your video gets to the point quickly and is concise, and you’ll have a much better result with your campaign.

2. Don’t Be Overly Promotional

When you’re trying to have success with video marketing you also want to make sure you aren’t being overly promotional.

While it’s true that you’re creating a video to promote your products, your focus in the video should be elsewhere. Be sure that you’re either telling a unique story or educating your audience in some way. Make it about what you offer a customer rather than what they can offer you.

Promoting your products or services should come second to the content and story of your video. If you focus on entertaining them or educating them first, they’ll naturally seek your products out.

3. Share It Far and Wide

While it’s important to make sure your content is on point, you also need to make sure that your video is easily found by potential customers. Start by sharing your video across the web. Don’t just hope that people will find it themselves.

Youtube is a great place to share your videos. However, you’ll also want to consider other video sites as well such as Vimeo, Dailymotion, or Vevo. Also post your videos on social media platforms such as Facebook, Twitter, and LinkedIn.

Don’t be afraid to repost the video or to encourage your followers to share it for you. The more traction you get with your video the better off you’ll be. This way you’ll make sure that your return on investment is worth the time you spent on creating it.

4. Make It Searchable

Another thing you can do to make sure that you’re getting the most out of your video is to ensure that it is searchable. Video-specific SEO techniques can be very useful for allowing your video to be found.

Search engines aren’t yet capable of understanding videos or transcribing them on their own, so you’ll want to make sure you do a few things to help them out.

For one, always add some text or a description below the video whenever possible whether you’re posting on your website or a social channel. This text will be found by search engines and make your video searchable.

Secondly, add tags to your video whenever possible. When posting on social media, tags can be a big help in allowing your video to be found.

Doing Video Marketing Right

While there are other important things to think about for successful video content marketing, the above tips should start you off on the right foot. Consider the suggestions above carefully if you want to make sure your video marketing campaign effectively markets your business and gains new customers.

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