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Working Images To Your SEO Benefit

by | Oct 15, 2018 | Search Engine Optimization (SEO)

When working on your SEO strategy, it’s essential to try to use as many channels as possible in order to improve your search ranking. A good way to do this is narrowing the field with good keyword research, but you also want to make sure to optimize everything possible on your website. That includes using images effectively. Here are a few key areas where you can use images for SEO.

For one thing, you need to understand that in some cases, the images you choose can cause problems before you even start optimizing. For example, some site owners end up using image files that are larger than they need to be for their pages. However, massive images can lead to long load time for pages, which ends up tanking your ranking.

Outside of website construction, the key way that images tie into SEO is cohesion with your chosen keywords. In some cases, the examples can be extreme. For example, if you’re writing about plumbing, you’re not going to want to use a stock photo of a rabbit. However, this belies the greater point that whether you are making your own images or using stock photos, you want content that matches your brand in context and tone. This is why you want to be careful to avoid stock photos that are overused, as it may come across as more comedic than effective.

Equally important when it comes to the parts of the image that the viewer will see, as well as what goes on behind the scenes, is using added customization for SEO. For example, doing something as simple as changing the filename for an image to match a keyword will count as another example of a keyword being used when it comes to search engine crawlers. Another example of this is using the alt-text for an image. Note that when using alt-text, for top ranking, you want to make sure there is an appropriate context for your image. The ideal thing to do is use a sentence that makes sense for the image you’re using and utilizes your chosen keyword. Other things that you can implement are optimized anchor text for links as well as extended captions.

For some sites, especially e-commerce, it may be a mammoth task to get all your images effectively optimized, so outside help is a must. Danger Dynamite has the tools and professionals to help take your digital marketing efforts to the next level.