DD Blog

Why you need to hire an agency to build your website.

by | Jan 6, 2022 | Website Design and Development

The internet is expanding at an exponential rate, and with it, the level of competition for Google’s handy web crawlers. We have moved from a simpler, keyword-stuffing era into a vast and ever-changing SEO landscape. Everything you do online starts with a website. As your business fights for keyword supremacy, every page on your site needs to perform, link together, contain actionable items, feature elegant design, and customize photo and video content. As your business grows, it’s integral to have a website that can perform alongside you. Hiring an agency ensures that both the technical and user-facing parts of your website work together to encourage conversions. 


How does design affect your website performance? 


Design has a profound effect on conversion, that is, the ability for your website to complete its function. If you own a retail location with e-commerce, then the function of your website is for people to browse and purchase items; whereas, if you own a business that caters to other companies, your website’s function may be to describe your services and have people contact you. The design of your website affects the ability of a visitor to complete your website’s goal. A cluttered, slow-performing, and difficult-to-navigate website will ultimately take all your hard SEO, social, and email marketing work and throw it out the window. 


When your website is built by a professional, it will:


  • Immediately convey your services on the landing page
  • Have mobile responsiveness or be mobile-first 
  • Your site navigation and site map should align with your website’s goals 
  • Have imagery, design, and content that is applicable, unique, and communicative 
  • Represent your brand and values 
  • Be SEO optimized and crawlable 
  • Secure your E-commerce with Secure Sockets Layer (SSL) Certificate
  • Feature reviews and client testimonials 
  • Have voice-search compatible information 
  • Be updated regularly to ensure relevancy 
  • Be monitored for server and page errors 


Your website is functioning poorly if it has:


  • Numerous orphan pages and bad linking strategies; poor site navigation
  • Over-use of stock photo and video 
  • Images and design elements that are too large 
  • Too much  clutter, overuse of colour, or unorganized content
  • Poor viewing on mobile devices or has no mobile compatibility 
  • Too many colours which are not web-based


We build high-performing websites for our clients in Saskatoon. 


Using the above metrics, we design a website that meets the exact needs of your business––no salesy bologna needed. We want to grow with you, and the website is the seed. We start with good branding and market research to build out a plan for a competitive, values-based strategy to make your website visible, well functioning, and easy to navigate for new and returning clients. We work hard to make every piece of your website count.

A website that checks all the boxes and performs well: 


  • Immediately conveys service on the landing page
  • Has mobile responsiveness, or is mobile-first 
  • Navigation is aligned with goals 
  • Imagery is applicable and communicates conversion (goal) 
  • Is SEO optimized for: Performance, Accessibility, On-page Keyword focus and proper inbound/outbound linking strategies


7 essential design features your website should have. 


  1. Negative Space

    Having a cluttered website is like having a cluttered desk––it’s almost impossible for anyone to find what they’re looking for. One way to combat a messy site is to incorporate negative space. Building intentional space around action items and imagery signals importance to your site’s visitors and lets them get a clear sense of your products, goals, and brand. As designers, we use negative space to help with the flow of information on your site, which allows others to navigate your digital landscape with ease.

  2. Calls to action

    These buttons not only allow us to incorporate an internal linking strategy on your site, which helps build domain authority, but they also allow people to easily access key content, such as where to buy, how to contact you, and where you are located. They are placed throughout the design so that there is always access to this information no matter where on the site they are.

  3. Links to your social media

    These days, brands are more like people. When someone purchases an item from you or is interested in visiting your store, they will often start to follow your social media streams as well as sign up for your email marketing. Letting visitors know where to go is part of a good website strategy, and it also benefits your rankings in Google.

  4. Intuitive, user-friendly navigation

    This is more complicated than a simple website template where you fill in the blanks. Understanding how people navigate the web, collecting data on how people engage with your particular site, and implementing that data into user-driven actions is our bread and butter. The easier your website is to navigate, the more conversions you are likely to have.

  5. A streamlined colour palette that reflects your brand

    Colour is a profoundly cultural tool; it can signify what your brand is about before a potential customer even gets to your ‘about us.’ Is your business playful? Professional? Steadfast and traditional? There are colours for that. If you’re selling auto insurance, you might not choose neon pink, and if you’re selling children’s toys, you might not choose brown. There’s a reason we make these associations, and having a good design team ensures your brand identity represents your core values.

  6. Professional, high-quality, original imagery

    While stock photography can be useful in a pinch, it should not be the primary source of your web content. Unique photography is identifiable, and it goes a long way in truly capturing your business and its values. Stock photography can decrease customer trust, as they don’t see an accurate representation of your business, your staff, and your products. Capturing your values and vision is best done through updated, relevant photography and graphic design elements. In addition, the meta-data is crawlable in the same way your explicit text is, so it is vital to utilize those keywords.

  7. Accessibility

    Do you know if your website is viewable by all people? We do. Colour, alt text, mobile responsiveness, and crawlable text all culminate to make your website either easy to navigate or extremely difficult to view. We take accessibility seriously, not only because an inaccessible website is missing out on potential customers because everyone deserves to have a good design experience. 


What can you expect when hiring an agency?


When you work with Danger Dynamite, we take you through each piece of the website development process, from the initial creative brief to a well-functioning and beautiful website. 


  1. Branding

    Good branding makes good websites. Everything from your website’s colour and font to the text in your site navigation should come from a well-orchestrated branding outline.

  2. Mockup

    Our UX, content, and developer team work together to bring your website to life. We aren’t a huge team that doesn’t communicate; we are a small and agile team that intimately works together. In the mockup phase, you can see the website and how it will look and function and make changes if needed. A mockup approval lets us move to the building stage with a strong vision.

  3. Building

    This is the coding, the migrations, the comprehensive testing sessions, and the integrations part of bringing your website to life. This process lays the groundwork for the long-term functionality of your website and e-commerce. We are WordPress experts––so you don’t have to yeet your computer into the South Saskatchewan River.

  4. Launch

    It’s alive!!! Once your site is online, we start to collect data, modify and add content, troubleshoot, and do comprehensive SEO analysis. We take care of the website so you can take care of your brick and mortar location, shop inventory, and high fiving your awesome staff.


Professional building a website with client

We build e-commerce websites that work. 

The modern storefront isn’t just a physical location; it is also a digital doorway to your values, processes, products, and curation. Suddenly, a world of customers can find your brand––but only if you put it in work. While going digital has many possibilities, it also requires consistent and steadfast work to draw those customers in, just like creating a beautiful window display or an alluring sign.


The most important factor for e-commerce sites is that they must be user-friendly and easy to navigate. In the same way you layout your physical products to attract desiring hands, your e-commerce store must be clean, attractive, and purposeful. 


There are several key factors we employ to make your e-commerce deliver on your sales goals: 


  • Clear calls to action
  • Well considered and comprehensively tested UX 
  • Thoughtful and accessible products layouts 
  • Ease of navigation 
  • Secure checkout with integrated payment gateways & shipping options 
  • A responsive website without any lag 
  • Beautiful product photography & graphic elements
  • Mobile-first design for seamless social media to purchase flow


No matter what your business is, we can create a website that performs. 


A well-designed website can easily convert visitors into customers, whether you’re a podcast, a bakery, B2B, or a vintage clothing retailer. A website is more than a Google business listing or a simple landing page; it is the digital companion to your business. We are here to create conversions through thoughtful design and technical know-how. Are you ready to grow with us?