Big platform updates can have big impacts, but they don’t need to be scary. Google has recently rolled out its March 2023 Core Algorithm Update. As marketers, these updates can significantly impact our clients’ search rankings and visibility. In this...
Covid 19 is a big one, causing disruption unlike anything we’ve seen in our lifetimes. Disruption can be scary, leaving many of us feeling uncertain and anxious. But sometimes it’s an opportunity to refine what we do, create new processes and change the way we work...
For a long time, SEO (search engine optimization) has seemed like a magic trick to many business owners trying to get found in search results. It was a mysterious task performed in secret, and most of us had no idea what was happening, and if we hired someone to do...
Instagram is testing changes to the visibility of likes We are about to find out how much value the almighty Instagram ‘like’ really has, both as marketers and as regular instagram users. For some of us in Canada, we are already getting a taste of an Instagram where...
Getting started with video content marketing? Want to make sure you get the best results possible? Video marketing is a great way to grow your business, build brand awareness, and market your services online. However, it’s important that you go all the way with...