What if one small change could explosively grow your business overnight? The secret is simple: social media marketing. Unfortunately, many companies don't know how to use social media in a successful way. Keep reading to discover the best social media campaigns and what your business can learn from them! 1. Peel Peel is a company that sells super-thin cellphone cases. After a successful execution of their social media marketing campaign, they became social media superstars. They basically have a three-part social strategy. First, they utilize vibrant Facebook videos to showcase…

55 percent of a first impression is visual. In marketing, creating a good visual first impression is key to drawing a customer in and making them want to make a purchase. If you're considering using stock photos on your site instead of planning a custom photo shoot for your images, there are a few things to consider before taking the plunge. The Pros and Cons of Marketing Stock Photos A well-researched decision is always the best one. People who plan out their goals and write them down have a 33…

And I’m off to the G20 Young Entrepreneur’s Alliance—again!    Five years ago I took the plunge, and jet set all the way to Moscow for the 2013 G20 Youth Entrepreneurs Alliance summit. My aim was to educate myself, bring some alternative ideas to the table, and hopefully return with new perspectives and connections in the global entrepreneurial community. At that time, I was fairly green at entrepreneurship with only five years of skin in the game. I rode in on the wave small business owners amongst the giants, and…