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Instagram is testing changes to the visibility of likes We are about to find out how much value the almighty Instagram ‘like’ really has, both as marketers and as regular instagram users. For some of us in Canada, we are already getting a taste of an Instagram where we are unable to see how many likes a post is getting. That’s right, we get to be the test pilots for the most significant change the world’s fastest growing social network has seen since the advent of stories. As we have…
Marshall McLuhan’s famous quote still holds true, today: the medium conveys the message. So what are the marketing strategies - of newsprint ads, paper fliers - of the past communicating? What changes when we incorporate video? Read on to learn why you should be using video in your attempts to reach new customers -- and if you already are, read on to find out why you should double-down on your investment. Why does Kellogg’s, a company with over 1,000 employees and 8 manufacturing plants spend 70% of its advertising budget…
Getting started with video content marketing? Want to make sure you get the best results possible? Video marketing is a great way to grow your business, build brand awareness, and market your services online. However, it's important that you go all the way with it and make it as effective as possible. You need to know a few tricks and tips if you want to make sure you're getting the most from your efforts. Below are a few important video content marketing tips that will help your campaign be more…
What if one small change could explosively grow your business overnight? The secret is simple: social media marketing. Unfortunately, many companies don't know how to use social media in a successful way. Keep reading to discover the best social media campaigns and what your business can learn from them! 1. Peel Peel is a company that sells super-thin cellphone cases. After a successful execution of their social media marketing campaign, they became social media superstars. They basically have a three-part social strategy. First, they utilize vibrant Facebook videos to showcase…
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