Marshall McLuhan’s famous quote still holds true, today: the medium conveys the message. So what are the marketing strategies - of newsprint ads, paper fliers - of the past communicating? What changes when we incorporate video? Read on to learn why you should be using video in your attempts to reach new customers -- and if you already are, read on to find out why you should double-down on your investment. Why does Kellogg’s, a company with over 1,000 employees and 8 manufacturing plants spend 70% of its advertising budget…