Social media is the marketing of the futureWe are living in an age ruled by social media - it’s safe to say it’s here to stay and there’s no escaping it. Social media for business is booming and traditional marketing strategies are becoming obsolete. Don’t let your business get left behind! Cultivating a favourable social media presence for your business takes time and effort, but the benefits are many. Developing a social media strategy for your business effectively enables your business to gain exposure, website traffic, and advertise more effectively…

Instagram is testing changes to the visibility of likes We are about to find out how much value the almighty Instagram ‘like’ really has, both as marketers and as regular instagram users. For some of us in Canada, we are already getting a taste of an Instagram where we are unable to see how many likes a post is getting. That’s right, we get to be the test pilots for the most significant change the world’s fastest growing social network has seen since the advent of stories. As we have…

Marshall McLuhan’s famous quote still holds true, today: the medium conveys the message. So what are the marketing strategies - of newsprint ads, paper fliers - of the past communicating? What changes when we incorporate video? Read on to learn why you should be using video in your attempts to reach new customers -- and if you already are, read on to find out why you should double-down on your investment. Why does Kellogg’s, a company with over 1,000 employees and 8 manufacturing plants spend 70% of its advertising budget…