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Read the latest from our team, client spotlights and industry news.
Put your best face forward
Written by Janelle Wallace
You’re the face of your brand, and your headshot should tell the story you want others to see. As a species, humans are naturally visual. We form opinions of individuals and companies around us within the first few seconds of seeing them. Is this person trustworthy? Are they hardworking? Does this company appear professional? These are some of the impressions an audience gathers from a single picture. It doesn’t matter if you are the most experienced in your field or just getting into the game, your brand influences your level…
People do not just like a fast website. They expect it. It's 2018 and as far as consumers are concerned they shouldn't have to wait for more than two seconds for a web page to load - not if there are other sites with the same kind of information that can do that. Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile…
Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today. Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and…
When we tell people outside the industry that we are an SEO company, we often get asked what it is that we actually do. This is only fair, especially if someone has been told that their business needs an SEO company to help them. So let's get to the question – what does an SEO company do? For you to understand all that we do, we need to start by defining what SEO is. SEO or Search Engine Optimization is the process of improving a webpage's search ranking to ultimately…
How to Market Your Law Firm Online
Written by DangerDynamite
A decade ago, the legal industry became over-saturated, and even now, in 2018, many of the law firms are still feeling it, which has a negative effect on partners. For one, it has become harder for lawyers to get ideal clients and secondly, there’s tough competition when it comes to acquiring the best, new talent. It is no wonder then that most law firms are searching for more effective ways to land new clients and get the best recruits out there. Having an impactful digital marketing strategy for your law…
Change is the only constant.
Written by Frank Collins
Marketing agencies experience ample temptation to switch up their branding and morph into something new. It's part of constantly being deep in the creative process, always looking for new and exciting ways to communicate a brands message. This creative process applies to our own branding too. We have worked to be mindful with changes we have made as our branding has evolved, and tried hard to think critically about what direction we want to take. That said, there comes a time when we have to own our shit and admit…
For years we viewed social media platforms as somewhat "personal" and as a business owner, you've always stuck with marketing platforms that you believe are more "professional”. However, social media cannot be avoided any longer. No matter how much you try to deny it, the truth is: we are in the golden years of social revolution - and you can't afford to miss out. Social media is here whether you like it or not. The thing that you should consider now is how you can use it to your advantage.…
No one can deny that content marketing plays a huge role in the success of businesses these days. Together with social media, it can greatly help you achieve your business goals. Not only is content marketing among the biggest changes we've seen in how brands market themselves, but it has also altered the way consumers respond and interact with a company. But just because content marketing has been around for a while now, it doesn't mean that everybody has it figured out. In fact, there are some mistakes that many…
Digital marketing can help establish businesses, build brand awareness, and increase revenue. If you are a business owner and you are considering working with a digital marketing agency to help you boost your company's digital presence, there are a number of ways to ensure that you find the ideal agency that can meet your needs and your budget. Before you get a digital marketing agency's services, take time to review the needs of your company at present and consider any future plans you have in mind as well. Here are…
If your business is important to you, your goal should be to make it important to your existing and prospective clients too. A boring and lifeless website can lose the attention of visitors just as a confusing and hard to navigate site can turn them away. You want to be sure that your website is professional, attractive, and easy to use. To make sure your website performs the way you want, it is vital that you keep it up to date. The main things you should focus on when you…
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