Our Blog
Read the latest from our team, client spotlights and industry news.
Your website is not that different from the front of your shop or office. It plays an important role in making sure that you achieve success. When people pass by your business, you want to make a positive impression - good enough to make them pause and step inside to explore more of what you have to offer. Your website should function the same. You want to impress people who visit your website from the moment the homepage populates. Otherwise, they will go somewhere else. When people visit your website,…
Undeniably, in today’s landscape, digital marketing should take up a big portion of your marketing strategy. This is understandable. After all, there’s only one place where you can find all businesses and consumers – online. If you want to be able to find them, reach them, and connect with them, you have to be present online too. As a small business, the whole digital marketing landscape can be overwhelming, especially since trends rarely stay the same for years or even months. Also, you already have to invest your time and…
We have all suffered the same embarrassment: we see a good friend from a distance and wave enthusiastically, only to be surprised when she gets close, and we realize that the person we thought was a friend is a complete stranger! A few hours later we’re still trying to figure out what it was about that person that caused us to mistake her for a friend. Just as we make this kind of honest mistake, websites, too, do not always recognize their true audience. Every single day, hundreds of new…
If you are like most business owners, you are thinking of ways you can improve your digital presence. People are always finding new ways to send message to their audience. For instance, video has become an important tool in the marketing world, and if you’re still not using it, you are definitely missing out. Ever since the television has taken the world by storm in the 1920s, video has always been considered and excellent way of relaying information while providing entertainment. Now technological advances allow us to effectively tell our…
As an inside joke, people in the industry say that in our world today we can categorize people into two – those who use (and probably addicted to) social media and those who don’t. Fortunately for us in the marketing world, millions of potential customers or clients fall into the first category. Businesses of all sizes need to establish a strong presence on social media if they want to reach their existing and potential customers who are always checking Tweets and news feeds. As a small business, it is understandable…
If your business has a website, then you already know how important it is to get on the first page rankings of search engines. One of the main reasons is that you want to be visible to everyone who might require your product or service. For instance, Google is the number one search engine, providing information for about 12 billion searches every month. If you are a business owner, you should take note that 93% of all buying decisions begin with an online search. Now do you see where we’re…
Do you still remember how blogging started out during the late ‘90s? Back then, blogging was simply a new outlet for a person who wanted to share their experiences, feelings, thoughts, opinions, and more. Blogs functioned similarly to a diary or a journal, the only difference being that they were published online. Back then a blog would have a minimal following. But, they sure have grown! Today, blogs are viewed by millions of users – stay-at-home moms and business tycoons alike. The reasons individuals post blogs are the same as…
In what can be a full-time job, it is important to understand the strategies and engineering that are behind developing healthy social interactions online. One of the biggest mistakes a business can make is to open all possible social media accounts and then neglect to maintain an active presence. Without engagement on social media, users are likely to become turned off by the business and move on to a more engaging competitor. When managed correctly, social media is a powerful and effective marketing tool that should be an essential part…
In the vast sea of phone selfies, it is important to ask yourself: What image do I want to project? In the professional world, “don’t judge a book by its cover” doesn’t quite apply. Image and first impressions mean everything, so with the wrong image it could mean losing out on clients, promotions, and career advancing gigs. We know you don’t want to stand out for the wrong reasons; this is why professional photographers are essential to getting your perfect headshot. Personal Branding Like the firm handshake once was, virtual…
Dynamic site content is one of the best ways to boost your website’s search engine rankings and improve your overall SEO -- and is an essential component to the success of any eisting or new website project. However, adding new content can be a hard thing to do with general site content, as your services, products or information may be relatively static.  That’s where blogging can be incredibly useful in helping move your site up the search rankings, as well as help share your own personality, company values, ideas and valuable…
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