Your website is not that different from the front of your shop or office. It plays an important role in making sure that you achieve success. When people pass by your business, you want to make a positive impression - good enough to make them pause and step inside to explore more of what you have to offer. Your website should function the same. You want to impress people who visit your website from the moment the homepage populates. Otherwise, they will go somewhere else. When people visit your website,…

Undeniably, in today’s landscape, digital marketing should take up a big portion of your marketing strategy. This is understandable. After all, there’s only one place where you can find all businesses and consumers – online. If you want to be able to find them, reach them, and connect with them, you have to be present online too. As a small business, the whole digital marketing landscape can be overwhelming, especially since trends rarely stay the same for years or even months. Also, you already have to invest your time and…

We have all suffered the same embarrassment: we see a good friend from a distance and wave enthusiastically, only to be surprised when she gets close, and we realize that the person we thought was a friend is a complete stranger! A few hours later we’re still trying to figure out what it was about that person that caused us to mistake her for a friend. Just as we make this kind of honest mistake, websites, too, do not always recognize their true audience. Every single day, hundreds of new…

If you are like most business owners, you are thinking of ways you can improve your digital presence. People are always finding new ways to send message to their audience. For instance, video has become an important tool in the marketing world, and if you’re still not using it, you are definitely missing out. Ever since the television has taken the world by storm in the 1920s, video has always been considered and excellent way of relaying information while providing entertainment. Now technological advances allow us to effectively tell our…

As an inside joke, people in the industry say that in our world today we can categorize people into two – those who use (and probably addicted to) social media and those who don’t. Fortunately for us in the marketing world, millions of potential customers or clients fall into the first category. Businesses of all sizes need to establish a strong presence on social media if they want to reach their existing and potential customers who are always checking Tweets and news feeds. As a small business, it is understandable…