To build a great home requires technical finesse and execution, it is not something which simply manifests out of the blue. A home owner starts with a vision, and begins the process of bringing their vision to reality. Starting with the foundation, a home is built from the ground up with painstaking attention to detail and craftsmanship with the hopes it will stand the test of time. A website is no different, relying on expert technical vision, creativity and skilled execution in order to become a successful reality. While a great deal of SEO work comes from inbound marketing tactics or Search Engine Optimization campaigns to build a websites reputation and authority, the foundations of great SEO start with the website architecture itself.
There are a variety of techniques to building a truly SEO friendly home for your business. Before considering an external search engine optimization campaign, it is important to first ensure your website has the proper foundation to ensure the long term success of your campaigns. Here is a short list of key elements to consider when looking at your website and how it will establish the foundation of SEO success:
SEO friendly hosting:
Ensuring your website is hosted with a reliable, secure and fast hosting provider is essential. If you site experiences downtimes search engines know about it, and they do not like ranking websites high in their list if they are not reliably accessible. A website that is reliable online and loads quickly ensures it is viewed favorably by search engines.
Like a house, your website should be built or redesigned by first drafting a blueprint. Look at effectively mapping out your new website design with a detailed navigation structure and map, along with a defined wireframe to ensure a clear flow for visitors once they arrive on your website. If they can’t find what they came looking for quickly and easily they will likely leave. An effective site navigation flow will ensure your inbound marketing efforts are well spent, and your hard earned site traffic sticks around and finds what the content they came for.
Website code SEO friendliness:
The code and structure of a website and the software used to build it can effect search engine optimization. A website should boast several SEO friendly features such as search engine friendly URL’s, page title controls, control over site redirects (things like 301 and/or 302 redirects), canonical URL setup, dynamic and automatic XML site map generation and automatic robot.txt file generation. A dynamic site map for example can help ensure that any new content generated on a website is quickly brought to the attention of search engines.
Your website design must take SEO into consideration right from the beginning to ensure search engine optimization success. Just like a house, once a plan is in place make sure you are using the right tools for the job, and that your online home is constructed the right way. Ensuring greater visibility through Search Engine Optimization and impressive Web Design architecture for maximum conversions is only a few clicks away.