In the vast sea of phone selfies, it is important to ask yourself: What image do I want to project? In the professional world, “don’t judge a book by its cover” doesn’t quite apply. Image and first impressions mean everything, so with the wrong image it could mean losing out on clients, promotions, and career advancing gigs.
We know you don’t want to stand out for the wrong reasons; this is why professional photographers are essential to getting your perfect headshot.
Like the firm handshake once was, virtual personal branding is important to introducing yourself to the world today. Studies say on average 60% of employers will check your LinkedIn and other social media accounts prior to making a hiring decision. In this case, the photo of you cropped out from last year’s reunion won’t cut it and may give off the impression you don’t take your career seriously.
It’s not just about ‘what’ you do, it’s about ‘who’ you are too. Businesses will spend a significant amount of money investing in branding in order to accurately represent who they are to draw clients in – so why stop at the person running the show? If anyone is thinking about getting a headshot, they should not focus on present cost, but the likely benefit of when they get that job or client.
Are you still using that photo from 10 years ago? Would you be recognizable from that picture still? Over time your appearance will change, and with that should come an updated headshot. Additionally, networking efforts can be greatly improved with a consistent approach to profile pictures across all social media platforms when utilizing professional images.
Photography Experience and Tools
While anyone can take a headshot, professional photographers ensure the proper elements of a headshot are present. A professional will know what you need, sometimes before you even know! They can skillfully, and quickly, set up for balanced lighting, appropriate background, composition, and advise on posing while using flattering angles – elements that even your 60th selfie could be lacking. A professional photographer will know how to show your character in the most professional way.
In addition to a photographer’s skilled eye and equipment, professional editing programs such as Lightroom and Photoshop are other essential tools utilized to put your best face forward. Programs allow for the remove blemishes, whiten teeth, brighten eyes, and other adjustments to bring about a stunning yet subtle change. The difference between pro editing and amateur is looking natural or not.
You work hard. You want to reach your goals. You only get one shot to make a good first impression and a professional headshot is the first essential step towards making sure you don’t miss an opportunity.