As an inside joke, people in the industry say that in our world today we can categorize people into two – those who use (and probably addicted to) social media and those who don’t. Fortunately for us in the marketing world, millions of potential customers or clients fall into the first category. Businesses of all sizes need to establish a strong presence on social media if they want to reach their existing and potential customers who are always checking Tweets and news feeds.
As a small business, it is understandable that you have limited resources and time for your marketing efforts. But you definitely want to compete with other companies in your industry. To do that, you would need social media.
Here’s why it’s essential to establish your digital presence on social media:
Posts in your social media can be used to drive traffic. When you create a new page on your website, you would want the whole world to see it. But of course, you do not want to appear like you’re begging for attention. That’s where social media comes in. A well-placed and well-timed post can make a huge difference.
Social media helps boost your website’s SEO. Search engine crawlers can tell which pages are always earning traffic and which ones are just aimlessly floating. A strong content strategy for SEO is a crucial part of earning the number one spot in Google rankings, but getting traffic to your pages will also take them higher faster in the search engine results pages.
Social media can help build relationships. One of the things that make social media marketing so cool is how you get to interact with your customers. They can comment on your posts, you can see their Tweets, you can see constructive criticism, you can read what they love about your products and services, and so much more.
Social media marketing is a level playing field. There are brands out there that can allot bigger budgets for their ads than others, but when it comes to social media marketing, everyone is on equal footing. The brands that thrive in social media are not the biggest ones but those that have excellent attention-grabbing, the most relevant and entertaining posts, the most useful links, and yes sometimes the funniest and craziest gifs.
Social media allows you to respond to issues in a timely manner. Aside from the praises and raves about their products, business owners want to see if anyone has any concern with their products or services. Social media provides you the opportunity to get real time feedback and the chance to resolve any problem.
These are just some of the many benefits of using social media for your small business’ marketing efforts. In fact, unless your business is found across all important social channels, you really do not “exist” online. So are you ready to get ahead of your competitors by having an exceptional digital presence? Are you ready to take your business on the path to success? Go ahead and give us a call or even shoot us an email. We’ll get back to you as soon as we can!