Undeniably, in today’s landscape, digital marketing should take up a big portion of your marketing strategy. This is understandable. After all, there’s only one place where you can find all businesses and consumers – online. If you want to be able to find them, reach them, and connect with them, you have to be present online too.
As a small business, the whole digital marketing landscape can be overwhelming, especially since trends rarely stay the same for years or even months. Also, you already have to invest your time and energy into running your business. However, that does not mean that you should be left unaware of what digital marketing strategies will maximize your return on investment for your business.
Establish Goals and Identify the Tools You Need
Just as you established your goals before you started your business, you should also have your marketing goals in mind before any strategy is employed. Be as specific as you can. For instance, you might want to generate at least 50% more leads compared to last year.
Once you have identified your goals, you need to know what digital marketing tools you need to achieve those goals.
Assess Your Existing Digital Marketing Channels
When you are thinking of the digital marketing channels that you can incorporate into your strategy, it will be helpful if you can evaluate those that you are already using. Once you have a clear idea of what you have and how they are used, you can start thinking about which ones you should keep and which to cut.
Create Your Buyer Personas
One of the most important things to know when you are marketing, whether it’s online or offline, is who you are targeting your efforts to. The best strategies have detailed buyer personas in their foundation. Needless to say, you need to create them. Your buyer personas will represent your ideal customers. As much as possible, you should use real data instead of making assumptions when creating them.
Audit Your Content
Assuming that you already have existing content. You should make a list and rank them based on their previous performance in relation to the goals you have now. The point is to figure out which of your content is working and which is not. This will help ensure that you’re creating the right kind of content for the goals you have in mind.
These are some digital marketing strategies that can help you broaden your presence online. Managing your own digital marketing can be quite overwhelming, especially when you are also busy growing your business. Here’s one more tip for you – enlist the help of professionals! Danger Dynamite has a great team that can handle your digital marketing strategies so you can focus on what you’re good at. Give us a call today!