Social media is part of our daily lives, this we cannot deny. However, there are many business owners who still wonder what the benefits are of having a presence on social media platforms.
There are a number of ways social media affects your business, but we are going to focus on one of the most important areas: what social media does for SEO.
It is important to understand that while social media signals such as likes, reviews, and shares do not directly affect search rankings, they do have an effect on your SEO efforts. For one, having a social media presence helps increase your online visibility and improves brand recognition. It also broadens content distribution and gives your content a much longer lifespan. Most importantly, being active on social media drives traffic to your website.
So, "Is your SEO affected by social media?" Yes. Yes, it is. Read on to find out exactly how.
Social Media Boosts Online Visibility and Brand Awareness
The whole point of marketing is to increase leads and ultimately, sales. The more that prospective customers see your products and read about your services, the more opportunities you have to successfully convert them. Now, think about the last time you "Googled" a certain brand or company. If you remember, the first page of results displayed the brand's actual website. What else? Yes, it also showed links to the Facebook reviews about the brand, tweets, and YouTube videos, among others. What does this tell us? Social media results also show up on Google's search results and they are often on the first page. This gives your online visibility and brand recognition a significant boost.
Social Media Extends the Life of Your Content and Its Reach
On average, there are 1.45 billion daily active users on Facebook. Yes, that's how many people are consuming and sharing content.
The lifespan of a published blog post largely depends on the algorithms of search engines, as every article you post competes with thousands of similar articles. Social media gives you an edge here. Reposting blog articles on social platforms allows you to control distribution and even extend the life of your content. Through social media, people can discover and share your content, content that they may not have otherwise found.
As you can see, having a social media strategy in place can positively affect your SEO as it can help improve your rankings and brand recognition, as long as it is executed the right way.
A few recommendations to improve your platforms are below:
- You should not just have a profile on one platform, but at very least all the major ones.
- You want to make sure that you optimize your profiles by using keywords and of course, linking back to your website.
- Update your contact information so that it’s accurate.
- Most importantly, interact with your clients and prospects by responding to comments, whether they're negative or positive, and answer queries with a friendly, yet professional tone.
Now that you know about social media's importance in SEO, what should your next step be? Reach out to Danger Dynamite and we'll talk about what we can do to help you with your SEO and social media marketing!