It's very exciting when you get to that point that your business is thriving in your area and attracting more and more customers through search engine results. The next step is to expand your business to other areas! However, it's not as easy as it sounds. Aside from taking care of everything for the expansion, your SEO would need tweaking as well.
If the time has come for you to expand your SEO to include additional cities, these tips can be of great help:
Expand to the Right Areas
When expanding your business, it's normal to get a little too excited and believe you know exactly what you want to happen with your business and where you want to expand. Before you make a final decision, however, you need to take some time to consider a few things, like the new city's proximity and how much time you would have to spend traveling and how much time you would have for actually running your business. It is a good idea to expand close to your city as opposed to jumping across the map.
Learn About Your Competition
You should be aware of other similar businesses that would be your competition. Why is this important? It's because the more competition you'll have in that city, the harder you are going to try and compete for spots on Google and other search engine results. You can do a Google search to see who comes up or you can have a competitor analysis done. This can help you make expanding decisions.
Make Sure You Incorporate Service Areas for SEO
As you expand your business to other cities, make sure that those are reflected in your website as well. Consider having a services area section which will greatly help potential customers when they land on your website and want to know if your products or services are available where they live.
You can also have pages on your website that are geo-targeted and service-specific. They will definitely give you a higher chance of ranking and guide customers to be where you want them.
Aside from the tips we have mentioned, there are many other ways you can enhance your local SEO as you expand your business. If you would like to know more or if you want an SEO expert to help you with a good strategy, reach out to Danger Dynamite and we'll be happy to help!