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Social media is the marketing of the future

We are living in an age ruled by social media - it’s safe to say it’s here to stay and there’s no escaping it. Social media for business is booming and traditional marketing strategies are becoming obsolete. Don’t let your business get left behind! Cultivating a favourable social media presence for your business takes time and effort, but the benefits are many. Developing a social media strategy for your business effectively enables your business to gain exposure, website traffic, and advertise more effectively than ever before. 

Connect and build relationships to become front of mind

Social media channels are chock full of potential customers and clients for your business and the reach is beyond quantification. Today, there are over 2.4 billion active Facebook users and over 1 billion active users on Instagram. With monthly active users increasing exponentially on both channels, this becomes a huge opportunity to develop awareness of your brand that runs deeper than recognition of your name and logo. Social media allows you to share the personality of your business in a way that people can relate to and interact with. Share content that you care about consistently to let people get to know and trust the voice and values of your business. The best part is that this isn’t a one-way street like conventional marketing campaigns - with social media you can open a dialogue and invite your client-base to engage in real conversation. In this way, you can nurture real connection and build relationships. If you want to be remembered and remain front-of-mind for your client-base, social media is where you want to be! 

Drive traffic to your website from social media channels

Your social media presence not only boosts your brand visibility, but also opens the digital door to your growing website. You can think of social media as a vast ocean of potential clients and customers. With well-curated social media content as your tackle, you can reel-in social-media swimmers who are already hooked on to your brand. Authentic content that is relevant to your business and consistent with your brand is one of the best ways to drive traffic to your website. To make it easy for people to land on your website, include links to your website in your social profiles and content posts. A blog is a great way to share engaging content that is directly linked to your website.  Every time you share any piece of content on social media, you’re creating a bridge for people to find your website and become a client or customer. Swim in the ocean of social media and watch your website traffic soar!

Advertising has never been more simple than on social media

Once you’ve developed your presence on social media, you can more effectively harness the enormous potential of advertising in social media channels. Social media ads are one of the quickest and most effective ways to connect with your target audience who are already hanging out there. Your increased visibility and website traffic often translate to sales in and of themselves, but often for as little as a dollar you can boost your carefully curated content to make it even more effective. The targeted reach and lower ad costs of social media marketing - all you need is the right strategy! Avoid social media adds that are overly sales-y and find palatable ways to weave ad material into your overall social media strategy. Sales ads alone won’t cut it on social media - take the time to build your brand awareness in social media to really amplify the influence of your social ads. 

You’ll never look back

A strong social media strategy can take your business to new heights. As with any advertising campaign, this takes time and effort but the return of investment is likely to surpass that of traditional approaches to marketing, which are becoming quickly outmoded. Your social media presence will not only give you increased exposure wider and more targeted audiences but will also drive traffic to your website and expand your advertising potential. If your business needs help developing a digital presence, Danger Dynamite can help.

Published in Blog
And I’m off to the G20 Young Entrepreneur’s Alliance—again! 
 
Five years ago I took the plunge, and jet set all the way to Moscow for the 2013 G20 Youth Entrepreneurs Alliance summit. My aim was to educate myself, bring some alternative ideas to the table, and hopefully return with new perspectives and connections in the global entrepreneurial community. At that time, I was fairly green at entrepreneurship with only five years of skin in the game. I rode in on the wave small business owners amongst the giants, and brought with me a background in economics and political science. The dialogue was engaging, the perspectives varied, and overall it was a very positive experience. This time, I am equipped with another half decade of experience—perhaps a bit more wisdom—and definitely the same intent to stir the pot. (I didn’t name my company ‘DangerDynamite’ for no reason.) 
 
This years summit is in Buenos Aires, Argentina. The mission of the G20 YEA is lofty and far reaching: to draw on the experience and collective knowledge of young entrepreneurs to equip ourselves with the necessary resources and understanding required to navigate economic and social challenges. At the summit we will be presented with a multitude of issues ranging from the challenges of emerging technology, social and wealth inequality, environmental degradation, to the ever changing nature of the workforce. I personally aim to contribute the lived experience of operating a business that thrives on being agile and innovative and embraces the changing realities of work culture. My perspective is bolstered by an education in economics and political science, the perspective of a designer, and a keen sense of progressive social values. But most importantly, our delegation is quite diverse, creating opportunities for civil conversation with and across our differences, which will hopefully prove to be of great value to the international community. 
 
This will be an adventure, to say the least, and ideally a productive one! 
Published in Blog
Thursday, 07 June 2018 09:36

How to Market Your Law Firm Online

A decade ago, the legal industry became over-saturated, and even now, in 2018, many of the law firms are still feeling it, which has a negative effect on partners. For one, it has become harder for lawyers to get ideal clients and secondly, there’s tough competition when it comes to acquiring the best, new talent.

It is no wonder then that most law firms are searching for more effective ways to land new clients and get the best recruits out there. Having an impactful digital marketing strategy for your law firm can help you achieve both goals.

When you market your law practice successfully, you are making yourself visible to new clients, and you are providing them with an opportunity to reach out and hire you. Other law firms also recognize the need for digital marketing, so you need to be able to outperform and outrank them. Here are five marketing trends that can help you catch the interest of new clients and talents:

Make Yours the Go-To Website for Clients and Talents

Years ago, people turned to the Yellow Pages when they were in need of something or if they were looking for a local business. Now, about 93% of consumers simply go online to perform the same searches. This is why your law firm's website is your number one asset – at least when it comes to digital marketing. It all starts and finishes with your website. If you want to attract and convert clients and find new talent, your website shouldn't merely exist. It has to be excellent: easy to find, appealing, mobile-friendly, speedy, and authoritative.

Have Content Marketing and SEO Strategies for Lawyers in Place

Search Engine Optimization (SEO) is the key to making your website rank on the first page of search engine results page when people search for keywords related to your industry. If you want to be seen, your law firm's website needs to land on Google's first page, as over 55% of all clicks go to the top three organic search results.

Don't forget about the importance of content marketing either! Remember that what your website is presenting – be it in text or images – contributes to a person's decision to contact you, or not. So ask yourself, do I have a blog? Is it easy to read, informative, and entertaining? Is my content powerful enough to encourage possible recruits and prospective clients to take action?

Expand the Reach of Your Online Footprint

As you may know, you do not have to fight battles only on your home turf. There’s an incentive to claim online real estate outside of your website as well. Step one, you need a Facebook page. The reason is that 95% of millennials expect brands to be present on Facebook. And it's not just them. About 87% of those who fall under the Generation X category and even 70% of people between the ages of 45 and 60 believe that brands should have a Facebook page. In a big way, being on Facebook humanizes you, and gives people a quick look at what goes on in your law firm. Remember that to many people, lawyers can be stuffy and inaccessible. You can prove them wrong by posting about other activities that you do like charities, sports events, and more. A great digital marketing team can help you determine the right social media platform for your law firm.

Do Not Discount the Power of Email Marketing for Lawyers

It’s been said that everyone has to use legal services at least twice in their lifetime. That means when you take on a client, you also have an opportunity to build loyalty and become their lawyer or their brother's lawyer, or their daughter's lawyer, or even their colleague's lawyer potentially for life. One good way to connect with clients is through email marketing. Since 92% of adults use email on a regular basis, it is an effective way to stay relevant to your prospects.

These are just some ways you can market your law firm online. Of course, there are other excellent strategies that your law practice can utilize. But the one thing that you should certainly consider is to get a reputable digital marketing agency that recognizes and meets your needs. Danger Dynamite can do that and more for you. Give us a call and find out why choosing us is the best decision for your law firm.

Published in Blog