Our Blog
Read the latest from our team, client spotlights and industry news.
Frank Collins

Frank Collins

"Build someone up. Put their insecurities to sleep. Remind them they’re worthy. Be a light in a too often dim world." -Anon

Every crew needs a fearless leader who empowers and enlivens!

Frank is the outspoken, charismatic viking that has captained this ship through it’s evolution from a one-man-show into an expansive, innovative digital agency. Never afraid to challenge the status quo, Frank applies his creative genius to the process of blowing shit up and building from the pieces. On top of being a mastermind at everything digital, Frank is a super dope dad, a loving partner, and an integral part of the communities he lives and plays in. #betterwithabeard

Harness the power of passion and ingenuity and level up your marketing game with Frank!
#MarketingEvolved

Instagram is testing changes to the visibility of likes

We are about to find out how much value the almighty Instagram ‘like’ really has, both as marketers and as regular instagram users. For some of us in Canada, we are already getting a taste of an Instagram where we are unable to see how many likes a post is getting. That’s right, we get to be the test pilots for the most significant change the world’s fastest growing social network has seen since the advent of stories. As we have seen in the past, such test changes usually end up being rolled out universally on the platform. In our opinion, taking likes out of the equation is a good thing, and we’ll tell you why.

What do likes really mean.

One of the reasons we are excited about Instagram concealing likes is the possibility that we as marketers can shift our focus to creating great content instead of trying to play the game of producing content that garners the most likes. Some will argue that likes on a platform such as Instagram don’t have the same viral impact that they do on Facebook. The difference is, that on Facebook, our interactions with posts cause them to be shown to our network. This isn’t the case for Instagram. The problem with likes, aside from the negative role they play in causing users to determine their self-worth based on the quantity of likes they receive, is that likes don’t necessarily equate to engagement. For anyone who has ever watched another person scroll Instagram (particularly teenagers), it’s a blur of scrolling and double taps—mindless likes being doled out with little regard to why. Overall, there isn’t much in the way of ROI to be had based solely on the number of likes.

Influencers and the numbers game.

Influencers are likely the ones who will be significantly impacted by this change in the short term. For influencers, likes are how they communicate ROI to the brands paying them. Influencers have been cashing in on the instagram likes gold rush. Truth is, many influencers inflate their follower base and likes through shady practices and bots. It’s been well known that twitter and instagram are both subject to an infestation of bots and like-farming. What this change would mean for influencers is they would need to show better and more qualified engagement to warrant their rates. Their content would potentially need to show a more direct connection to sales or other important results based metrics.  Removing likes as the primary metric for ROI is a potential win for everyone as it motivates influencers to create better content, resulting in a more engaged audience for the brands they are working for.

So, what metrics matter if likes disappear?

Something we hear all the time from brands is “how many likes did our post get?” They are attributing ROI to the number of likes they receive. But as we have discussed, likes aren’t really that valuable as a measurement of ROI. Some metrics that actually have value are things like reach, which tells you the total number of people who have seen your post. Likewise, the number of impressions content receives is useful in telling us how many times the post has been viewed. That’s the goal after all: to get your content in front of your desired audience. The next big metric is engagement or comments. Not only is it important to keep an eye on what type of comments your posts are inciting, but knowing how much engagement and reach your content has can tell you a lot about how your follower base and if they are getting anything from your content. This is social media after all.

Should I even be using Instagram then?

Without question, yes. Take a look at stories as an example of why likes don’t have the impact that we may think they do. You can’t see how many likes a story gets. We aren’t engaging with that content based on inflated popularity. Instead, the ephemeral nature of stories is what makes it so hard to resist. We want to see it before it’s gone! The transitory nature of stories enhances their allure, and has broadened the reach of content in a whole new way.

Facebook and Instagram have already laid out plans to make stories the core of their platforms, and certain brands are already taking it seriously. The posts in an Instagram feed are where the brand image can be carefully curated to communicate the values and culture of the brand’s essence. While, the stories are the playground where users engage in an ongoing unfoldig a brand’s story.Take a peek at brands like Mountain Equipment Co-op or Coca-cola, and you will see branded feeds that carefully tell a brand narrative. Why? Because this sort of strategy plays into the Instagram algorithm.

Beyond creating relationships with your audience through social media, being active on instagram and other social networks continues to play a growing role in how search engines rank your website in organic results. So if ranking on the first page of Google’s search results is important to you, you’re going to want to get active and consistent on social media.

The take-away?

Creating great content that tells your brand story will establish your brand culture online and keep your audience engaged. Go ahead and leverage stories. Use them to get in front of your audience in a meaningful way. It’s not all about likes anymore. And at the end of the day this is social media, so let’s be social.

If you need help managing your social media or getting your strategy on track, drop us a line. We’re here to create great content when you don’t have time to.

Getting started with video content marketing?

Want to make sure you get the best results possible?

Video marketing is a great way to grow your business, build brand awareness, and market your services online. However, it's important that you go all the way with it and make it as effective as possible. You need to know a few tricks and tips if you want to make sure you're getting the most from your efforts.

Below are a few important video content marketing tips that will help your campaign be more successful.

1. Get to the Point

One of the main ways you can increase the effectiveness of your video marketing campaign is to make sure your videos attract the attention of viewers right away. People have short attention spans these days, and if you can't hook them within the first 10 seconds you may lose them.

You also need to make sure your videos are on the shorter side. Don't drag it out too long. Short-form videos that are around the 2-minute mark are usually the most effective and will get the most engagement.

Make sure that your video gets to the point quickly and is concise, and you'll have a much better result with your campaign.

2. Don't Be Overly Promotional

When you're trying to have success with video marketing you also want to make sure you aren't being overly promotional.

While it's true that you're creating a video to promote your products, your focus in the video should be elsewhere. Be sure that you're either telling a unique story or educating your audience in some way. Make it about what you offer a customer rather than what they can offer you.

Promoting your products or services should come second to the content and story of your video. If you focus on entertaining them or educating them first, they'll naturally seek your products out.

3. Share It Far and Wide

While it's important to make sure your content is on point, you also need to make sure that your video is easily found by potential customers. Start by sharing your video across the web. Don't just hope that people will find it themselves.

Youtube is a great place to share your videos. However, you'll also want to consider other video sites as well such as Vimeo, Dailymotion, or Vevo. Also post your videos on social media platforms such as Facebook, Twitter, and LinkedIn.

Don't be afraid to repost the video or to encourage your followers to share it for you. The more traction you get with your video the better off you'll be. This way you'll make sure that your return on investment is worth the time you spent on creating it.

4. Make It Searchable

Another thing you can do to make sure that you're getting the most out of your video is to ensure that it is searchable. Video-specific SEO techniques can be very useful for allowing your video to be found.

Search engines aren't yet capable of understanding videos or transcribing them on their own, so you'll want to make sure you do a few things to help them out.

For one, always add some text or a description below the video whenever possible whether you're posting on your website or a social channel. This text will be found by search engines and make your video searchable.

Secondly, add tags to your video whenever possible. When posting on social media, tags can be a big help in allowing your video to be found.

Doing Video Marketing Right

While there are other important things to think about for successful video content marketing, the above tips should start you off on the right foot. Consider the suggestions above carefully if you want to make sure your video marketing campaign effectively markets your business and gains new customers.

Looking for help with your video marketing campaign? Click here to learn more about our professional video production and live streaming services.

And I’m off to the G20 Young Entrepreneur’s Alliance—again! 
 
Five years ago I took the plunge, and jet set all the way to Moscow for the 2013 G20 Youth Entrepreneurs Alliance summit. My aim was to educate myself, bring some alternative ideas to the table, and hopefully return with new perspectives and connections in the global entrepreneurial community. At that time, I was fairly green at entrepreneurship with only five years of skin in the game. I rode in on the wave small business owners amongst the giants, and brought with me a background in economics and political science. The dialogue was engaging, the perspectives varied, and overall it was a very positive experience. This time, I am equipped with another half decade of experience—perhaps a bit more wisdom—and definitely the same intent to stir the pot. (I didn’t name my company ‘DangerDynamite’ for no reason.) 
 
This years summit is in Buenos Aires, Argentina. The mission of the G20 YEA is lofty and far reaching: to draw on the experience and collective knowledge of young entrepreneurs to equip ourselves with the necessary resources and understanding required to navigate economic and social challenges. At the summit we will be presented with a multitude of issues ranging from the challenges of emerging technology, social and wealth inequality, environmental degradation, to the ever changing nature of the workforce. I personally aim to contribute the lived experience of operating a business that thrives on being agile and innovative and embraces the changing realities of work culture. My perspective is bolstered by an education in economics and political science, the perspective of a designer, and a keen sense of progressive social values. But most importantly, our delegation is quite diverse, creating opportunities for civil conversation with and across our differences, which will hopefully prove to be of great value to the international community. 
 
This will be an adventure, to say the least, and ideally a productive one! 
Friday, 17 August 2018 17:19

How to Respond to Negative Reviews

Recently, in our local social media scene, we watched a local business get burned in a most glorious fashion when trying to go to battle with a customer who left a negative Facebook review.  Not only did the business embarrass themselves, they inadvertently recruited a legion of opponents and lost scores of existing and potential customers. No business owner wants to end up in that situation, and it can be easily avoided by following these five simple steps:

1. Own your shit.

Even if you truly have done no wrong, owning the fact that you didn’t come thru in your customers eyes is important. It will validate their experience, and show other potential customers that you actually care about how each person experiences your business.  Showing your customer you are willing to own a mistake and at least try to make it right will earn you some legit street cred.

2. Stay humble. Don’t get defensive.

Nobody cares how right you think you are, all they will see is how defensive you have become.  Once you go on the defense, you’re typically on a one way path of escalating conflict and pitting yourself against a customer. You will only end up looking like the bad guy. It’s best to swallow your pride and take the high road.

3. Offer a solution.

Here is a chance to both market yourself, save some face and do the right thing.  Offer up a solution in the form of solving the issue, providing compensation, or comping their next experience. This is a great way to convert an unhappy customer to a happy one, allow you the chance to create a positive experience on the second try, and maybe even recruit a word-of-mouth evangelist for your business.

4. Take the conversation offline.

Keeping a conversation online does little but create more opportunity to make a mistake and look bad.  Besides, the more things carry on online, the more likely you are to get trapped in a defensive roll and escalate into a conflict state.  Taking things offline. Make a phone call or schedule an in person visit. This helps to diffuse any simmering animosity as having a voice conversation or in person conversation humanizes the whole thing, making it unlikely anyone will stay hostile and angry.

5. Keep it super simple. (K.I.S.S.)

Long winded responses are not what anyone but an internet troll is trying to get out of you, and when you give one, you might just be feeding the troll. Keep your response short, concise and with a definitive goal of finding a resolution to mitigate the opportunity for escalation. You’ll also save everyone involved a ton of time.

So, when you get one of those stinging one star reviews that gets under your skin and makes you want to lash out – don’t. Take a deep breath, walk away for a few moments, and when you come back to it, follow these five steps, knowing that everything will be okay. You can do it the right way. And if you need a little help, thats where an agency like ours is only a phone call or email away.

Thursday, 17 May 2018 20:16

Change is the only constant.

Marketing agencies experience ample temptation to switch up their branding and morph into something new. It's part of constantly being deep in the creative process, always looking for new and exciting ways to communicate a brands message. This creative process applies to our own branding too. We have worked to be mindful with changes we have made as our branding has evolved, and tried hard to think critically about what direction we want to take. That said, there comes a time when we have to own our shit and admit when that direction wasn’t the right fit.

About four years ago we made the choice to switch our colours to blue, take a softer approach to verbiage, and appeal to a more corporate audience. While there were some benefits to this choice, and it undoubtedly helped us appeal to certain prospective clients, it didn’t represent our values. We were doing ourselves a disservice by not being true to who we were — a digital marketing agency that is unapologetically honest about who we are and what we do.

So, its time for a change. Not only are we going back to our roots, but we are bringing in all the amazing attributes we have acquired in the decades we have been at this. As our team continues to grow, we’ve brought a whole lot more awesome to the equation.

Welcome back the edgy, brash, confident, fearless, honest and rebellious voice that is our roots. Welcome anew the fresh, stylish, savvy, youthful, varied, and evolving voice that is our growing team.  We are those people who drop the F bomb in a business meeting and aren’t ashamed we did. We are that ad agency that pushes the envelope of what an audience is comfortable with. We are that group of people who put our money where our mouth is in an effort to fearlessly defend what really matters. We are parents, siblings, spouses, lovers, fighters, artists, free thinkers, misfits, teammates, creatives, sons, daughters, coffee drinkers, box smashers and adventurers.

We’re going to kick some ass, take some names, and get the job done. So, tag along. We promise this is going to be fun.

Wednesday, 23 November 2016 22:16

5 Tools to help fuel your blog and boost SEO

Dynamic site content is one of the best ways to boost your website’s search engine rankings and improve your overall SEO -- and is an essential component to the success of any eisting or new website project. However, adding new content can be a hard thing to do with general site content, as your services, products or information may be relatively static.  That’s where blogging can be incredibly useful in helping move your site up the search rankings, as well as help share your own personality, company values, ideas and valuable expertise with your current and potential audience. Even if you feel your company doesn't need a blog or doesn't have blog worthy content, your marketing success depends on it. 

Here are some key points and accompanying tools that might help make writing for your blog more successful: 

1. Get over writers block and start writing

Daily Page

One of the biggest hurdles to writing is actually making it happen. A great way to help get your words flowing is to make writing a daily and habitual affair. Daily Page is an easy-to-use tool  designed to help get you motivated to write something every day and get over that writers block.

2. Stay consistent and regular

Twords

Much like Daily Page, Twords is an app that encourages you to get writing and finish those articles or blog posts! The key difference with Twords is it encourages users to stay consistent with blog writing and posting.  This helps with gaining that crucial SEO traction, as studies have shown that consistent,regular  and relevant content leads to the biggest upswing in website keyword ranking, traffic and ultimately leads. Twords will help keep you accountable to get the job done and your websites SEO rocking.

3. Topics made easy

Help me write

Having trouble figuring out what exactly to write about? No problem, just leverage “Help me Write” and ask your audience for input. This app allows you to share your topic ideas on social media to straight up ask your audience what they would like you to write about.  What better way is there to ensure your content is well received? 

4. Stay organized

Trello

Not only is Trello an amazing tool for organizing teams and workflows, it is also a great way to keep content flowing.  You can organize your teams, create tasks, generate content ideas and assign them to team members, encourage collaboration, assign due dates and track progress to completion.  Bring your team together and leverage Trello to make collaboration routine and easy.

5. Make sure you got what you write, right!

Sometimes when you have scoured your article a dozen times, you get a little cross eyed and don't alway catch the errors. Grammarly and Correctica can help with that, and make sure your content is as mistake free as possible. 

Of course, sometimes everyone needs a little help getting their content jsut right, as always feel free to drop us a line if you have questions or need some professional guidance!

Well, that was one hell of an experience! 

Over the last few months our crew threw political caution to the wind and opted to invest our time and energy into the election campaign of Charlie Clark — the mayoral candidate we believed to not only be the best option, but the only real option for our city to move forward. We started things off back in June with assisting on the graphic design for the campaign launch, and solidifying the foundations for the social media component of the campaign. Shortly after launch, we handed social media over to Molly Seaton-Fast, the campaigns official and very talented social media coordinator. Later i the campaign we also produced some highly effective videos to push the campaign forward in the final stretch, which is where it really counts. Have a look at the videos we produced and some of the stats below for the social campaign.  We are proud of our work on this project, and the amazing new Mayor we have in Saskatoon as a result! The stats for social over the duration of the campaign and during the final push are impressive (we would show them off, but discretion is important too!), and the engagement with voters and the hard work of an inspired and well organized campaign team got the job done!

The following video, the first we produced for the campaign, recieved a whopping 33,208 views on Facebook!  

Our second video, Charlie's message to the voters of Saskatoon, recived an impressive 28,307 views on Facebook - just day before the election!

 

Do you have a business, organization or cause in need of some inspiring media and effectve marketing campaigning? Drop us a line and let us help get the ball rolling!