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The time to start video marketing is now. Did you know that YouTube is the second largest search engine? Depending on your market, there are a number of ways you can advertise your brand and products. There is still the traditional route that you can take, which includes billboards, print, and TV ads, etc. Or you can go for the more modern approach: SEO, blogs, social media, email marketing, and video marketing. Marketing professionals all over the world agree that video marketing is among those that can give the best…
Social media is part of our daily lives, this we cannot deny. However, there are many business owners who still wonder what the benefits are of having a presence on social media platforms. There are a number of ways social media affects your business, but we are going to focus on one of the most important areas: what social media does for SEO. It is important to understand that while social media signals such as likes, reviews, and shares do not directly affect search rankings, they do have an effect…
People do not just like a fast website. They expect it. It's 2018 and as far as consumers are concerned they shouldn't have to wait for more than two seconds for a web page to load - not if there are other sites with the same kind of information that can do that. Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile…
Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today. Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and…
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