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A decade ago, the legal industry became over-saturated, and even now, in 2018, many of the law firms are still feeling it, which has a negative effect on partners. For one, it has become harder for lawyers to get ideal clients and secondly, there’s tough competition when it comes to acquiring the best, new talent. It is no wonder then that most law firms are searching for more effective ways to land new clients and get the best recruits out there. Having an impactful digital marketing strategy for your law…
Marketing agencies experience ample temptation to switch up their branding and morph into something new. It's part of constantly being deep in the creative process, always looking for new and exciting ways to communicate a brands message. This creative process applies to our own branding too. We have worked to be mindful with changes we have made as our branding has evolved, and tried hard to think critically about what direction we want to take. That said, there comes a time when we have to own our shit and admit…
For years we viewed social media platforms as somewhat "personal" and as a business owner, you've always stuck with marketing platforms that you believe are more "professional”. However, social media cannot be avoided any longer. No matter how much you try to deny it, the truth is: we are in the golden years of social revolution - and you can't afford to miss out. Social media is here whether you like it or not. The thing that you should consider now is how you can use it to your advantage.…
No one can deny that content marketing plays a huge role in the success of businesses these days. Together with social media, it can greatly help you achieve your business goals. Not only is content marketing among the biggest changes we've seen in how brands market themselves, but it has also altered the way consumers respond and interact with a company. But just because content marketing has been around for a while now, it doesn't mean that everybody has it figured out. In fact, there are some mistakes that many…
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