Our Blog
Read the latest from our team, client spotlights and industry news.
As an inside joke, people in the industry say that in our world today we can categorize people into two – those who use (and probably addicted to) social media and those who don’t. Fortunately for us in the marketing world, millions of potential customers or clients fall into the first category. Businesses of all sizes need to establish a strong presence on social media if they want to reach their existing and potential customers who are always checking Tweets and news feeds. As a small business, it is understandable…
If your business has a website, then you already know how important it is to get on the first page rankings of search engines. One of the main reasons is that you want to be visible to everyone who might require your product or service. For instance, Google is the number one search engine, providing information for about 12 billion searches every month. If you are a business owner, you should take note that 93% of all buying decisions begin with an online search. Now do you see where we’re…
Do you still remember how blogging started out during the late ‘90s? Back then, blogging was simply a new outlet for a person who wanted to share their experiences, feelings, thoughts, opinions, and more. Blogs functioned similarly to a diary or a journal, the only difference being that they were published online. Back then a blog would have a minimal following. But, they sure have grown! Today, blogs are viewed by millions of users – stay-at-home moms and business tycoons alike. The reasons individuals post blogs are the same as…
In what can be a full-time job, it is important to understand the strategies and engineering that are behind developing healthy social interactions online. One of the biggest mistakes a business can make is to open all possible social media accounts and then neglect to maintain an active presence. Without engagement on social media, users are likely to become turned off by the business and move on to a more engaging competitor. When managed correctly, social media is a powerful and effective marketing tool that should be an essential part…
Page 8 of 18