Our Blog
Read the latest from our team, client spotlights and industry news.
55 percent of a first impression is visual. In marketing, creating a good visual first impression is key to drawing a customer in and making them want to make a purchase. If you're considering using stock photos on your site instead of planning a custom photo shoot for your images, there are a few things to consider before taking the plunge. The Pros and Cons of Marketing Stock Photos A well-researched decision is always the best one. People who plan out their goals and write them down have a 33…
And I’m off to the G20 Young Entrepreneur’s Alliance—again!    Five years ago I took the plunge, and jet set all the way to Moscow for the 2013 G20 Youth Entrepreneurs Alliance summit. My aim was to educate myself, bring some alternative ideas to the table, and hopefully return with new perspectives and connections in the global entrepreneurial community. At that time, I was fairly green at entrepreneurship with only five years of skin in the game. I rode in on the wave small business owners amongst the giants, and…
Have you ever had someone ask how much business your website is generating? Or how many people visit your website from your Facebook ads? It’s tough to answer these questions when you haven’t visited your own website in a while, and if the reason you haven’t been paying much attention to it is because you’re too busy. After all, you are running a business! Maybe you have been actively involved throughout the lifespan of your website, and you’re noticing that it just isn’t performing like it used to. Either way, you’re…
Recently, in our local social media scene, we watched a local business get burned in a most glorious fashion when trying to go to battle with a customer who left a negative Facebook review.  Not only did the business embarrass themselves, they inadvertently recruited a legion of opponents and lost scores of existing and potential customers. No business owner wants to end up in that situation, and it can be easily avoided by following these five simple steps: 1. Own your shit. Even if you truly have done no wrong,…
Page 2 of 18