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People today spend hours and hours on their phones and tablets. Some may even say that they spend more time on their smartphones than they do interacting with actual people. It is therefore not surprising that businesses approach and interact with consumers through their mobile websites. That is why mobile user experience is extremely important. Think about the last time you made an online purchase. Was it difficult to navigate the website? Did you find the product easily? Was the checkout process hassle-free? If you had a great experience buying…
You’re the face of your brand, and your headshot should tell the story you want others to see. As a species, humans are naturally visual. We form opinions of individuals and companies around us within the first few seconds of seeing them. Is this person trustworthy? Are they hardworking? Does this company appear professional? These are some of the impressions an audience gathers from a single picture. It doesn’t matter if you are the most experienced in your field or just getting into the game, your brand influences your level…
It's very exciting when you get to that point that your business is thriving in your area and attracting more and more customers through search engine results. The next step is to expand your business to other areas! However, it's not as easy as it sounds. Aside from taking care of everything for the expansion, your SEO would need tweaking as well. If the time has come for you to expand your SEO to include additional cities, these tips can be of great help: Expand to the Right Areas When…
The time to start video marketing is now. Did you know that YouTube is the second largest search engine? Depending on your market, there are a number of ways you can advertise your brand and products. There is still the traditional route that you can take, which includes billboards, print, and TV ads, etc. Or you can go for the more modern approach: SEO, blogs, social media, email marketing, and video marketing. Marketing professionals all over the world agree that video marketing is among those that can give the best…
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