Every entrepreneur and website owner in the world knows that making your site successful is all about having great search engine optimization (SEO). But you can’t format for just any search engine. While there are multiple search engines available to users all across the world, there is one in particular that it is vital you have a solid SEO strategy for.
If you have not guessed by now, the search engine we are referring to is Google. This giant search engine absolutely towers over all the rest when it comes to daily users. And, it currently handles about 3/4 of the total internet traffic. That is why it is so important that you know how to develop a good SEO strategy that will specifically work with Google’s algorithms.
Get the Backlinks to Raise Your Authority
An extremely necessary part of any good SEO strategy is to get other websites to link back to yours in what is appropriately called a backlink.
These significantly raise your site’s authority, which means that Google’s search engine will view your website as being highly relevant and useful. And being ranked as “relevant and useful” leads to your website being ranked higher up on the search results pages. You know you’ve hit the big time if you reach the coveted first page of Google’s search results for your specific topic or industry.
One good way to go about getting backlinks is to write specific kinds of content that focus on topics that are proven to be sought after. But even more important than the topic is the quality of the content itself. No other site is going to want to link to yours if the content that you are putting out is low-grade, or not well thought out.
Always Practice Proper Link Architecture
That title might sound a bit weird, but essentially what it means is that your site needs to be laid out in a logical and reliable way that allows both users and the Google spider bots to easily explore your entire site.
You need to make sure that every page can be directed to one or more static links somewhere on your site.
Keywords Are Truly the Key!
Every person reading this was probably anxiously awaiting to see if we would mention the infamous keyword requirement in good SEO strategies. Of course, high-quality keywords are absolutely necessary.
Your content and all your web pages should be sprinkled with some significant keywords related to the topic(s) that you are covering. Appropriate keyword use is what allows Google to determine what your page is related to and then helps it display the content correctly in its results.
To find out more about what makes a good SEO strategy for Google and other search engines, contact us today and speak to one of our experts.