When it comes to small businesses trying to get their digital marketing off the ground, one of the best things that you can do is try to establish a local SEO presence. For example, a car shop trying to rank for “mechanic” is going to have a hard time reaching its goals, but something like “car mechanic Saskatoon” is a much easier target. When it comes to local SEO, one of the most important things to have is a Google My Business listing. Here’s what it is, and how to get things started.
Google My Business is basically the equivalent to the Yellow Pages of old. It’s a giant business directory full of information for the public to use. There are a variety of different benefits for small business, and perhaps the biggest reason to get started is so you can have a Google Maps listing online. A Google Maps listing means that your location can show up both on traditional searches as well as mobile proximity searches.
After claiming and verifying your Google My Business listing, though, you don’t want to stop there. Google has made a variety of different additions recently that can mean local SEO benefits for you. The best place to start is completing all the basic information that Google asks for when you initially put together your listing. When it’s all said and done, you’re going to have a whole set of facts, including hours, location, and even some images as a part of your listing. The more complete a picture you have, the more Google users can see your listing pop up in a search.
When you’re ready to take things to the next level, you may want to start working towards cultivating Google My Business reviews. Anyone can tell you about the benefits of a positive review, especially when it’s visible on as big a platform as Google. However, how do you encourage more people to leave reviews? Ideally, if you only have a few, show some interaction with those few. In addition, after having a good in-person interaction with your customer, ask them to leave a review.
Getting a full Google My Business listing is an essential step when it comes to conquering your local SEO, but there’s still a lot of other work left to do. Danger Dynamite has the tools and professionals to help take your digital marketing efforts to the next level.