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Which Social Media Platforms Should Your Business Be Using?

 

The modern business has access to one of the most powerful marketing tools in history: social media. This amazing tool allows businesses to reach hundreds, thousands or sometimes millions of potential clients. However, before a business owner or marketer can utilize social media, they need to know which platforms are optimal for their business. This is due to the fact that each social media platform offers different benefits; each of these benefits attracts different users. For a business to be a success on social media, they need to know which platforms hold the highest amount of their demographic.

 

Facebook

 

In comparison to a number of other platforms, Facebook is one of the most popular and highly inhabited. Facebook has become a popular platform with a number of businesses due to the fact that it is an amazing platform for sharing stories and giving a glance behind the curtain. The platform is used highly by people between the ages of 25 and 45. This means any business who’s demographic is people between 25 and 45 should consider using Facebook.

 

Twitter

 

Whoever came up with the saying “the early bird gets the worm” might just have been talking about Twitter. This social media platform allows users to “tweet” at each other. These “tweets” can consist of words, photos, videos, hashtags, and links. Twitter has become a great news source for many people and is a popular platform for men and women between the ages of 18 and 29 years old. With this in mind, any business or publication that is aiming to reach young people should think about using Twitter.

 

Instagram

 

Instagram is a social media platform that allows businesses to post photos, videos and (more recently), stories. These features are extremely visual; this means that Instagram is a great platform for businesses with aesthetically pleasing or demonstrable products. Like Twitter, Instagram users will often make use of the hashtag. This makes it easier for a business to reach people searching for the hashtagged word. Instagram has a fairly wide audience and is popular with users between the ages of 18 and 40. This means that a number of different businesses can benefit from using Instagram as a marketing tool.

 

For more information about which social media platforms your business should be using, feel free to contact the social media superstars at Danger Dynamite.